Saturday, May 30, 2009

More on Product Positioning

A friend and fellow observant Beijing blogger came across another quite interesting positioning of products in Chinese pharmacies. Evidently Watsons places condoms directly next to baby supplies.

Makes sense, right? If you need to buy a pacifier, you'll need to pick up some of the product right next to it, so as to prevent purchasing a second at a later time. Perhaps we have a new runner-up to the old "Wal-Mart Beer and Diapers Correlation".

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